A new luxury hotel and mixed development is planned for the public beachfront in Gulf Shores, AL. The $85 million project was revealed on June 19, 2018 by Mayor Robert Craft and DD Partners, LLC, a development team led by Ron Durham and Ron Day. Once permitting is approved, Embassy Suites by Hilton will break ground at the 1.93 acre parcel on the corner of West Beach Blvd and West 1st St. Construction is scheduled to begin in early 2019 with a build time of 22 months. The first-class resort will span 398,000 square feet and offer 229 rooms, a fine dining restaurant, conference room/meeting spaces, ball room, full-service spa, fitness center, and indoor pool. A vast 23,000SF roof top terrace will feature an outdoor pool, bar and lounge with great
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