Gulf Shores' "Vision of Tomorrow"
Previously published and updated last on 9/30/2016. Additional info available for step 1: Gulf Place Beach Revitalization project.

Mission Statement
The city of Gulf Shores is committed to meeting and exceeding the expectations of our residents, visitors and businesses. We are committed to preserving our city's family-friendly, small-town safe atmosphere and beautiful natural surroundings, while providing the infrastructure and amenities necessary to support a sustainable, vibrant economy.
Vision 2025
In the year 2025, the city of Gulf Shores will be the most desirable, small-town destination community in the South in which to live, visit, retire and invest. This will be to its enduring,
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The Eastern Shore already holds a lot of appeal for potential residents, with numerous small towns just minutes from Mobile and under an hour away from the Gulf of Mexico. What many people may not realize is that the Eastern Shore is also the site of a natural phenomenon that has been a cause for celebration since it was first recorded in the 1860s. Locally known as a jubilee, each year an upward movement of oxygen in Mobile Bay forces thousands of bottom-dwelling fish and crustaceans up to much shallower waters. This can happen in an area as small as a 500-foot stretch of shore or, as has happened, over a stretch of fifteen miles reaching from Daphne to Mullet Point (most people believe jubilees of this size only happen in Mobile Bay and Tokyo, Japan). A